Everyone knows that your company's lead generation approach directly affects sales volumes.
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To dominate in sales to DSL services businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a DSL services business decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding DSL services business names to a list -- it's about producing a high quality list of DSL services business sales prospects.
Making the Most of Your Lead List Vendor's Capabilities
In today's business environment, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By developing a relationship with your list provider, you gain the peace of mind that comes with knowing that your lists include highly accurate DSL services business contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their DSL services business leads can be filtered to accommodate your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of DSL services business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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