It's not unusual for B2B sellers to eventually hit a wall in lead generation. If you leave lead generation to chance, the lead generation wall may loom on the horizon.
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers high-opportunity dating and introduction service business leads to your sales team.
Using Lead Lists to Sell to Dating & Introduction Services
Unlike some other types of businesses, dating and introduction services expect to be able to access product messaging through a variety of venues. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to engage them in a typical sales cycle.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Avoid Misuse of Lead Lists
When you purchase a list of dating and introduction service leads from a third-party, you don't have legal ownership of the leads and contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, underscoring the need to make sure you know what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you exceed the limits of your contract.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to dating and introduction services to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is the name of the game with lead lists. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of dating and introduction service leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
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