Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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If you're planning for day spas to initiate contact with your company, you'll never gain traction in the market. Instead, you need to be proactive about sales and that starts by acquiring lists of high value day spas.
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Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to day spas rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to day spas usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
The Role of Mailing Lists
Without a doubt, lead lists give your company an upper hand in the selling process. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.
But quality, third party lead lists are current, accurate, and reliable. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
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