July 11, 2020  
 
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Mailing Lists for Defense Contractors Businesses

Sellers generally understand that good prospect lists are part of a successful sales strategy. Here's how to make defense contractors business lead lists work harder for you.

When thoroughly executed, defense contractors business sales prospecting takes time and energy.
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There are a limited number of defense contractors businesses in the U.S.. You can't sell to all of them, but good business mailing lists target high value prospects so you can concentrate on the ones that are likely to become satisfied customers.

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Lead List Vendor Recommendations

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to defense contractors businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead Generation Tactics

Not surprisingly, defense contractors business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Many businesses mix and match lead generation techniques, but struggle to automate the process.

Lead lists eliminate the inconsistency that dominates many lead generation approaches and deliver leads that have been compiled from the best possible sources. More importantly, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Measuring Lead List ROI

Multiple methods exist for measuring the effectiveness of defense contractors business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive through a third-party supplier.

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