July 4, 2020  
 
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Mailing Lists for Department Stores

Wouldn't it be nice to increase revenue, reduce costs and eliminate hassles? Buying lead lists might be just what you need if you sell to department stores.

Lead generation isn't as easy as the experts make it sound. Locating legitimate department store leads requires an investment of time and expertise that many businesses simply can't afford.
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Keep in mind that your sales targets in this market exercise caution when making purchases. Clear messaging is a necessity in this industry, but even that is a waste of time unless you have a good database of prospects to call on.

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Process for Selecting a Lead List Partner

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for department stores given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a proven track record in producing high converting leads for the B2B sector.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of department store lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.

Beat the Competition with Better Lead Lists

Lead lists are a convenient sales resource. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to department stores. As your competitors grow increasingly desperate for leads, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.

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Are You Currently Running a Department Store?

If you have an existing department store, we've got some more appropriate guides for you:

Marketing a Department Store

Selling a Department Store

Need Information on Opening a Department Store?

If opening a department store is on your to-do list, these resources were written to assist you:

Starting a Department Store

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