A go-it-alone mentality is risky if your organization sells to designer clothing and accessories businesses.
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When it comes to designer clothing and accessories business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
Speed vs. Efficiency
It's important to achieve a balance between speed and cost when it comes to generating high conversion designer clothing and accessories business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to devote inordinate amounts of time to identifying leads. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to designer clothing and accessories businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of designer clothing and accessories business leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers feature fast turnaround times measured in hours or less.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to designer clothing and accessories businesses usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Other Options for Getting Business Leads
Finding new customers by buying business mailing lists from mailing list and lead database brokers is a great start to any lead gen initiative. In addition to that, try to think about creative ways to find sales leads.
For example, by joining a trade association, you can often get access to a good directory of prospects. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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