January 21, 2021  
 
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Mailing Lists for Desktop Publishing Businesses

Sellers generally understand that good prospect lists can pay big dividends. Here's how to make desktop publishing business prospect lists pay off for your business.

Frustrated by how much competition there is in selling to desktop publishing businesses these days?
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers qualified desktop publishing business leads to your sales team.

Selecting a Desktop Publishing Business Lead List Provider

The key to finding a good desktop publishing business lead list is to focus your search on dependable providers. Some providers are notorious for selling lists that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They go out of their way to make sure their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're looking for a new provider, we highly recommend Experian Business Services. Experian has the qualities we look for in a desktop publishing business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Lead Generation Tactics

Not surprisingly, desktop publishing business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but never really settle into a comfortable routine.

Lead lists eliminate the inconsistency that dominates many lead generation approaches and deliver leads that have been compiled from the best possible sources. Even more, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Sales Lead List Procurement

It makes sense to focus lead list generation on desktop publishing businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.

Related Resources Pertaining to Direct Marketing

If are interested in direct marketing and desktop publishing business lead lists, you may enjoy these resources.

Direct Mail Response Rates

Direct Marketing Contact Optimization

Telemarketing Service Costs


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