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Without good lead generation infrastructure, firms are at a competitive disadvantage. To maintain a competitive edge, you need to develop a business model that feeds qualified dim sum restaurant leads to your sales team.
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There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies are commonplace in B2B enterprises.
Although a few high value leads will get the ball rolling, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists deliver a constant supply of dim sum restaurant contacts that can be sorted according to precise sellings criteria.
Selecting a Dim Sum Restaurant Lead List Provider
The key to getting a good dim sum restaurant lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a dim sum restaurant lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Leads vs. Prospects
If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the dim sum restaurant contacts have been generated from a large database of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Other Services from Mailing List Providers
You can tap your lead brokers for other things, assuming they are good firms with deep resources. Indeed, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you like, they can usually run some software to create a new list of similar companies.
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