If you're hoping for disabled and elderly home health care businesses to initiate contact with your company, you'll never gain traction in the market. Instead, you need to be proactive about identifying solid disabled and elderly home health care businesses.

Lead List Dynamics

The most valuable lead lists focus on disabled and elderly home health care businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to disabled and elderly home health care businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to disabled and elderly home health care businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to disabled and elderly home health care businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.