Any sales professional can tell you that the quality of your company's lead generation process is a key driver of sales revenue.
(article continues below)
Good, third-party lead lists can bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give companies that routinely sell to discount stores.
SPECIAL OFFER. Get a list of discount store contacts. Deliver your message to the right audience with highly targeted mailing lists from Experian. Special Experian discount for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
Buy a discount store mailing list now.
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to discount stores. For starters, you'll want a list that has been generated from a large contact database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to discount stores, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Multichannel Marketing Tips
Successful B2B sellers to discount stores typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Why Lead Lists Drive B2B Sales
Consumer advertising strategies usually aren't effective when selling to discount stores. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to discount stores, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.
Want to learn more about selling to discount stores? You might find these additional resources to be of interest.
If opening a discount store is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our alphabetical directory of marketing guides below.