July 6, 2020  
 
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Mailing Lists for Discount Stores

Good leads are worth a small fortune. Here's how to make discount store B2B lists work harder for you.

Any sales professional can tell you that the quality of your company's lead generation process is a key driver of sales revenue.
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Good, third-party lead lists can bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give companies that routinely sell to discount stores.

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Characteristics of High-Converting Lead Lists

The best lead lists share several characteristics that are essential in selling to discount stores. For starters, you'll want a list that has been generated from a large contact database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to discount stores, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Multichannel Marketing Tips

Successful B2B sellers to discount stores typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.

Why Lead Lists Drive B2B Sales

Consumer advertising strategies usually aren't effective when selling to discount stores. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to discount stores, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.

More Info on Direct Marketing and Related Articles

Want to learn more about selling to discount stores? You might find these additional resources to be of interest.

Direct Marketing Contact Optimization

How to Get Your Sales Letter Opened

Direct Marketing Creative Advice


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