It's not unusual for B2B sellers to eventually hit a wall in lead generation. But for companies that sell to ditching contractors businesses, scarcity of leads may come sooner rather than later.
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There are only so many ditching contractors businesses you can sell to. Although you won't convert every prospect in the nation, good business mailing lists target high value prospects so you can spend more time with sales targets that are primed for conversions.
How to Develop Ditching Contractors Business Leads
Ditching Contractors Business leads come from many different sources. Local business directories, online searches and trade associations are worthwhile starting points. In recent years, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the tools you use, the key to lead development is networking. As your list of ditching contractors business contacts grows, so does your list of likely customers.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to ditching contractors businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Collaborative Uses for Mailing Lists
If you limit the use of ditching contractors business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Based on your interest in ditching contractors business lead databases, you might find these additional resources to be of interest.
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