There are a limited number of dog and cat supplies and services businesses you can sell to. Although you won't convert every prospect in the nation, lead lists will put most of them on your radar so you can focus your company's energy on prospects that are most likely to convert.

The Fast Path to Sales Growth

Speed and cost are critical considerations when it comes to generating high conversion dog and cat supplies and services business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to dedicate too much time to finding quality leads. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Use Lead Lists for More Than Direct Mail

Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the dog and cat supplies and services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to dog and cat supplies and services businesses to use a provider with an exceptionally large business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
• Updated contacts. Contact updating is a fundamental part of sound sales strategy. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of dog and cat supplies and services business leads, you can't afford to to incur vendor backlogs. Good list providers deliver tailored lead lists in hours or less.

Types of Data Available from Lead Database Vendors

When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you will also get fields like Estimated Annual Sales, Company Website and Year Established.