Everyone knows that door hanging and installation business sales are all about relationships -- and good leads are the seeds for great relationships.
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Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.
How to Find Sales Leads
It only takes a quick glance at the marketplace to know that door hanging and installation business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but fail to develop a reliable lead generation system.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Who Should I Buy Door Hanging & Installation Business Leads From?
The key to locating a good door hanging and installation business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and give their customers leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're looking for a new provider, we highly recommend Experian Business Services. Experian has the qualities we look for in a door hanging and installation business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Leads vs. Prospects
If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the door hanging and installation business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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