Frustrated by how much competition there is in selling to druggists wholesale and manufacturers businesses recently?
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In this market, inexperienced sales teams often to discover that. To the contrary, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional druggists wholesale and manufacturers business lead list.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a druggists wholesale and manufacturers business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding druggists wholesale and manufacturers business names to a list -- it's about producing a high quality list of druggists wholesale and manufacturers business sales prospects.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to druggists wholesale and manufacturers businesses. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to druggists wholesale and manufacturers businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to druggists wholesale and manufacturers businesses typically leverage a multichannel sales and marketing strategy. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
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