Good, third-party lead lists can deliver a reliable of flow of good leads to your sales team. In addition, there are a handful of additional benefits lead lists give sales reps who sell to dry cell batteries wholesale and manufacturers businesses.

Direct Mail Marketing Tips

With direct mail, you only get one chance to capture a prospect's attention. When a dry cell batteries wholesale and manufacturers business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding dry cell batteries wholesale and manufacturers business names to a list -- it's about producing a high quality list of dry cell batteries wholesale and manufacturers business sales prospects.

How to Recognize High Quality Lead Lists

Not sure what to look for in a great lead list vendor? We recommend: accuracy, updating and speed.

Top-rate list providers like Experian Business Services have created large dry cell batteries wholesale and manufacturers business databases to give their clients the most up-to-date leads in the industry.

When choosing a dry cell batteries wholesale and manufacturers business list vendor, conversion ability counts. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. In today's business climate, even small delays can bring sales and marketing processes to a standstill.

Lead List Metrics

There are several metrics that can be used to evaluate the effectiveness of dry cell batteries wholesale and manufacturers business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Non-Industry-Specific Lead Databases

If you sell to a broader market than this one, most mailing list brokers can accommodate your needs. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. Define the desired profile to your mailing list vendor and the good ones will figure out a solution that meets your needs.