Feeling the heat because of how much competition there is in selling to economic development businesses lately?
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Good, third-party lead lists can bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give sales reps who sell to economic development businesses.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.
Quality lead lists, on the other hand, offer a steady stream of contacts that have been compiled from multiple sources. In most cases, the lists are updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
Leads vs. Prospects
If you've hired a quality lead list vendor, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the economic development business contacts have been generated from a large database of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Economic Development Business Lead List Vendors
There are a lot of good economic development business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
We've had experience with many lead list vendors through the years. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing updated and targeted economic development business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Given your interest in economic development business mailing lists, you might find these additional resources to be of interest.
If opening an economic development business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our directory of marketing guides below.