January 15, 2021  
 
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Mailing Lists for Economic Development Businesses

It's a given that there's no such thing as a sure thing. Yet a good lead list is the key that can get you on the radar of economic development businesses.

Feeling the heat because of how much competition there is in selling to economic development businesses lately?
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Good, third-party lead lists can bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give sales reps who sell to economic development businesses.

The Role of Mailing Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.

Quality lead lists, on the other hand, offer a steady stream of contacts that have been compiled from multiple sources. In most cases, the lists are updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.

Leads vs. Prospects

If you've hired a quality lead list vendor, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the economic development business contacts have been generated from a large database of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Economic Development Business Lead List Vendors

There are a lot of good economic development business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.

We've had experience with many lead list vendors through the years. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing updated and targeted economic development business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.

More Mailing List and Direct Marketing Resources

Given your interest in economic development business mailing lists, you might find these additional resources to be of interest.

Telemarketing Service Costs

Direct Mail Response Rates

How to Increase Direct Mail Response Rates


Conversation Board

Were our tips on buying economic development business lead lists helpful? What did we leave out? We welcome feedback and additional suggestions about what it's like to sell to economic development businesses in the current market.


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