A go-it-alone mentality is risky for companies that sell to educational toy shops.
(article continues below)
There are a limited number of educational toy shops who will be interested in what your company offers. Even though you probably won't sell to all of them, lead lists target high value prospects so you can concentrate on sales targets that are primed for conversions.
Use Lead Lists to Get a Competitive Edge
Many businesses primarily view lead lists as a convenient resource. Despite the importance of convenience, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to educational toy shops. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Use Lead Lists for More Than Direct Mail
A lot of businesses funnel lead lists into direct marketing campaigns. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your strategy, it might be possible to use the educational toy shop contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to educational toy shops. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to educational toy shops, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Based on your interest in educational toy shop lead databases, you may enjoy these resources.
If opening an educational toy shop is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, try our directory of marketing guides below.