Frustrated by how much competition there is in selling to elder care businesses lately?
(article continues below)
When it comes to elder care business sales, direct marketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for firms like yours.
Lead List Integration
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the elder care business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Choosing a Lead List Broker
Personal references are a prerequisite in selecting a elder care business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of elder care business leads.
Even so, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Using Lead Lists for Direct Marketing
With direct mail, you have one shot to impress prospective customers. When a elder care business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding elder care business names to a list -- it's about creating a list of targeted elder care business sales prospects.
Want to learn more about selling to elder care businesses? You may also enjoy these articles.
If you plan on starting an elder care business, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.