A sales plan that doesn't involve purchasing sales leads is counterproductive if you market to electronic mail services businesses.
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In this market, inexperienced sales teams often [%hard work isn't the only key to success in the marketplace. More often than not, working smart is just as important as working hard -- and when it comes to working smart, you need a good electronic mail services business lead list.
Lead Generation Tactics
Not surprisingly, electronic mail services business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but never really settle into a comfortable routine.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Multichannel Marketing Tips
Successful B2B sellers to electronic mail services businesses typically leverage a multichannel sales and marketing strategy. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that leverages technology to feed content into multiple channels.
Lead Selection: Which Leads to Buy
Don't settle for a lead list provider that doesn't offer the option of sorting and filtering leads. Remember: Your goal isn't just to acquire as many electronic mail services business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
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