Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need to develop a business model that feeds qualified electronic publishing business leads to your sales team.

The Role of Mailing Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units have to produce their own leads, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.

Always Start with a Big Lead Database

When it comes to finding reliable list providers, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of electronic publishing businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.

Avoid Misuse of Lead Lists

When you purchase a list of electronic publishing business leads from a third-party, you don't have legal ownership of the leads and contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so it's important to know exactly what you're paying for before you agree to a purchase. In some cases, vendors may be willing to extend usage rights for an additional fee, but you'll need to contact your provider before you move outside the contract parameters.