Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI it's important to buy quality lists from proven list providers.

When to Change Lead List Providers

Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new electronics schools in their database.

If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate electronics school leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Third-Party Lead Lists Versus Do It Yourself

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated electronics school contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

What to Do With the Lead Lists You've Purchased

Hiring a great lead list provider is a good start. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to integrate the use of your electronics school lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.