January 24, 2021  
 
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Mailing Lists for Employee Assistance Programs Businesses

Prospecting and telemarketing are core components of sales strategies focused on employee assistance programs businesses. But to close deals, you need to develop great leads -- and employee assistance programs business lead lists are the missing ingredients.

Frustrated by how much competition there is in selling to employee assistance programs businesses these days?
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There are a limited number of employee assistance programs businesses you can sell to. Although you won't convert every prospect in the nation, lead lists target high value prospects so you can focus your company's energy on prospects that are most likely to convert.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to employee assistance programs businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead Lists: Build or Buy?

Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective employee assistance programs businesses for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new employee assistance programs businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.

Collaborative Uses for Mailing Lists

If you limit the use of employee assistance programs business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

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