Seasoned, industry veterans know that to maximize revenue, they need access additional resources. Towards that end, lead lists are extremely useful for expanding your prospect base and improving bottom line sales.

Establishing a Relationship with a Lead List Vendor

These days, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate employee counseling services business contacts.

Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their employee counseling services business leads can be filtered to accommodate your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.

Using Lead Lists to Sell to Employee Counseling Services Businesses

Compared to businesses in other industries, employee counseling services businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.

Lead lists enable selling success because they are targeted compilations of updated leads that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

Lead List Metrics

There are several metrics that can be used to evaluate the effectiveness of employee counseling services business lead lists.

For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.