Business Lead Databases
Mailing Lists for Employment Agencies
If you are lucky enough to be in the right market, there's no shortage of leads. Unfortunately, that's not true if you market to employment agencies.
Industry professionals know that meetings with prospective new customers as often as possible is the key to higher sales volumes. Without the right leads, your sales and marketing initiatives will fall flat.
Sales reps sometimes overlook the fact that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about outsourced employment agency lead liststo drive sales growth.
Managing the Sales Leads You've Bought
Managers who integrate employment agency lead lists into their sales strategy need to exercise diligence in making sure their lists are used to their full potential. The acquisition of an accurate lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to employment agencies to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of employment agency leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers feature fast turnaround times measured in hours or less.
Benefits of Employment Agency Lead Lists
Lead lists allow for a more efficient use of time during the early stages of the sales cycle. In the employment agency sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, employment agency lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.
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