It's a widely accepted fact that the quality of your firm's prospecting approach is a key driver of sales revenue.
(article continues below)
Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI it's important to buy quality lists from proven list providers.
Lead List Dynamics
It makes sense to focus lead list generation on employment opportunities businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Who Sells Employment Opportunities Business Mailing Lists?
There are many good employment opportunities business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
Over the years, we've seen more than our share of third-party lead list providers. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing filtered and up-to-date employment opportunities business leads. With a comprehensive lead database, Experian gives its customers the resources they need to perform at the highest levels.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a employment opportunities business decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding employment opportunities business names to a list -- it's about producing a high quality list of employment opportunities business sales prospects.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead database provider you do business with. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
Want to learn more about selling to employment opportunities businesses? You may also enjoy these articles.
If you have an existing employment opportunities business, we've got some more appropriate guides for you:
If opening an employment opportunities business is on your to-do list, these guides will help you get started:
If you are looking for mailing list for a different kind of business, please browse our list of marketing guides below.