Foundational marketing strategies can be worthless in B2B sales primarily because businesses convert differently than consumers, which is why lead generation is job one when selling in this market.
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There are a limited number of envelopes retail businesses in the U.S.. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can spend more time with prospects that are most likely to convert.
How to Maximize Lead List ROI
Hiring a great lead list provider is a good start. Of equal importance is the manner in which you utilize your lists within your business. To maximize ROI, you'll need to coordinate the use of your envelopes retail business lists across multiple business units including sales, marketing and possibly even IT (online strategies). It's important to understand your provider's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
Why Use Third-Party Lead Databases?
Isn't it possible to create your own lead lists without paying an outside provider? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.
Your company will receive better returns from good list providers because they have access to larger and more current databases. Time after time, lead lists result in more efficient - and more productive - sales cycles.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of envelopes retail businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
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