New lead generation has a tendency to become more challenging over time. If you leave lead generation to chance, the lead generation wall may loom on the horizon.
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If you're planning for estate planning and administration businesses to magically appear on your doorstep, you're out of luck. Instead, you need to be proactive about sales and that starts by acquiring lists of solid estate planning and administration businesses.
Making the Most of Your Lead List Vendor's Capabilities
These days, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that the lists you acquire contain the most accurate estate planning and administration business contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their estate planning and administration business leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a estate planning and administration business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding estate planning and administration business names to a list -- it's about creating a list of targeted estate planning and administration business sales prospects.
Collaborative Uses for Mailing Lists
If you limit the use of estate planning and administration business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Other Options for Getting Business Leads
Growing your business by acquiring business lead lists from mailing list and lead database brokers is a great start to any lead gen initiative. But, it's also important to brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be in the lead databases at the big business list sellers.
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