Experienced sellers know that to maximize revenue, they need all the help they can get. Along those lines, lead databases are great for boosting lead volumes and sales revenue.

Investment or Expense?

There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The estheticians business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of estheticians business lead lists.

For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Good Lead Brokers

Quite simply, there is nothing magical about locating high quality, estheticians business lead lists. First-rate lead lists come from first-rate lead list providers.

For the best leads, your search needs to focus on the vendors that inhabit the top 10% of the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.

At Gaebler, we advise our business partners to consider Experian Business Services for estheticians business lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.