Seasoned small business veterans appreciate the convenience and value of using lead lists to sell to excess and surplus insurance businesses.
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In the world of excess and surplus insurance business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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Getting More Out of Your Lead Database
Lead lists can be valuable resources for increasing conversion rates. If your excess and surplus insurance business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the excess and surplus insurance business has a higher conversion rate than generic marketing content.
After the initial mailing, excess and surplus insurance business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of excess and surplus insurance businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Cost Benefits of Lead Lists
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated excess and surplus insurance business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
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