Foundational marketing strategies can have limited impact when selling to exhaust systems businesses if lead gen isn't the top priority.
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Nowadays, exhaust systems businesses expect vendors to reach out to them. The good news is that a modest investment in lead databases can enable access to the industry's most attractive sales prospects.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to exhaust systems businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to exhaust systems businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of exhaust systems business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Speed vs. Efficiency
Speed and cost are critical considerations when it comes to generating high conversion exhaust systems business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to dedicate too much time to finding quality leads. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
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