To dominate in sales to exotic and luxury car rental and leasing businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

Collaborative Uses for Mailing Lists

If you limit the use of exotic and luxury car rental and leasing business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Lead Brokerage Industry Overview

There are hoards of companies eager to sell exotic and luxury car rental and leasing business lead lists to your business. Unfortunately, most of those companies peddle stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. When it comes to exotic and luxury car rental and leasing business lead lists, you get what you pay for. First-rate list vendors don't charge bargain basement prices, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we advise all of our business partners to consider Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of exotic and luxury car rental and leasing business contacts that can be sorted to meet your precise sales criteria.

In-House Leads vs. Purchased Lead Lists

Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective exotic and luxury car rental and leasing businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new exotic and luxury car rental and leasing businesses as they enter the marketplace and are religious about updating contact information. For most in-house sales units, it's impossible to match the performance of third-party list providers.