Proven sales tactics can have limited impact when selling to express and transfer services businesses if lead gen isn't the top priority.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's some good advice on acquiring express and transfer services business prospect databases.
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Acquire an express and transfer services business lead list.
Use Lead Lists to Reach Off-List Leads
Many business owners miss the fact that a single lead list has the potential to dramatically expand the company's prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the express and transfer services businesses on the list, each contact becomes a portal a larger network of express and transfer services business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to express and transfer services businesses. As your competitors waste time fishing for leads in phone books, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of express and transfer services businesses. Experian Business Services, for example, uses an updated database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
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