To dominate in sales to ferry services businesses, you have to target your sales and marketing energies toward specific segments of the marketplace -- and that means you have to be thoughtful in assembling your prospect lists.

Using Lead Lists to Convert Sales

When it comes to conversions, lead lists can be powerful sales tools. If your ferry services business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the ferry services business has a higher conversion rate than generic marketing content.

After the initial mailing, ferry services business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

Process for Selecting a Lead List Partner

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. Interviews should focus on whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for ferry services businesses because the industry experiences moderate to high turnover (failure) rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a proven track record in producing high converting leads for the B2B sector.

The Fast Path to Sales Growth

It's important to achieve a balance between speed and cost when it comes to generating high conversion ferry services business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to dedicate too much time to finding quality leads. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.