A sales plan that doesn't involve purchasing sales leads is risky if you market to fertility and infertility medical practices.
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When it comes to fertility and infertility medical practice sales, direct marketing can be a highly effective entry point -- and that makes lead generation and feeder mechanisms even more important for firms like yours.
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Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to fertility and infertility medical practices appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Using Lead Lists to Sell to Fertility & Infertility Medical Practices
Unlike some other types of businesses, fertility and infertility medical practices expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to engage them in a typical sales cycle.
Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Enabling Growth Strategies With Lead Lists
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, another growth strategy is to use lead lists as a tool for expanding your business to a new market.
By focusing on specific geographies, you can instantly begin marketing your products in an unfamiliar environment. Sometimes you can even test market products in new territories with lists of fertility and infertility medical practices that have been sorted for each target market.
Creative Ways to Get Sales Leads
Finding new customers by buying low-cost sales leads from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you think about creative ways to find sales leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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