When it comes to fiberglass and materials wholesale and manufacturers business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.

Good Lead Brokers

Quite simply, there is nothing magical about locating high quality, fiberglass and materials wholesale and manufacturers business lead lists. First-rate lead lists come from first-rate lead list providers.

So as a seller, your search needs to focus on the vendors that inhabit the top 10% of the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.

At Gaebler, we advise our colleagues to consider Experian Business Services for fiberglass and materials wholesale and manufacturers business lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.

Getting Creative With Third-Party Lead Lists

The most successful B2B sellers are constantly looking for innovative ways to incorporate lead lists into their selling processes.

Inter-departmental coordination and data sharing are standard practices. However, there may also be ways to combine lead lists with technological applications to design powerful online sales and marketing strategies.

With the right approach, it's possible to develop lead list-based campaigns that point fiberglass and materials wholesale and manufacturers business owners to a user-friendly company website or encourage them to access online content through mobile devices.

Using Lead Lists for Direct Marketing

With direct mail, you only get one chance to capture a prospect's attention. When a fiberglass and materials wholesale and manufacturers business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding fiberglass and materials wholesale and manufacturers business names to a list -- it's about producing a high quality list of fiberglass and materials wholesale and manufacturers business sales prospects.