Doing business with Filipino restaurants is much different than selling to other B2B sales prospects.
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Even though lead lists create a more efficient sales process, many sales teams forget that high quality lead lists need to be carefully integrated into your sales process.
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Using Lead Lists for Direct Marketing
With direct mail, you have one shot to impress prospective customers. When a Filipino restaurant decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest liberally in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding Filipino restaurant names to a list -- it's about creating a list of targeted Filipino restaurant sales prospects.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of Filipino restaurant lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to Filipino restaurants. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to Filipino restaurants, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
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