October 20, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Mailing Lists for Niche Markets

 

Mailing Lists for Film Festivals

For those of you who sell to film festivals, sales prospecting is a top priority. So what can you do if your company is unable to find high-value prospects?

Selling to film festival businesses is a completely different ballgame than your typical B2B sales process.
(article continues below)

Seasoned, industry veterans it's good to have all the help they can get. Towards that end, direct mail lists great for boosting lead volumes and sales revenue.

Lead Lists: Build or Buy?

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective film festivals at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new film festivals as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.

Leads vs. Prospects

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the film festival contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

How to Tell If You Have a Good Lead List

The best lead lists share several characteristics that are essential in selling to film festivals. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to film festivals, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Related Articles

Given your interest in film festival mailing lists, you may also enjoy these articles.

How to Get Your Sales Letter Opened

Effective Direct Mail


Conversation Board

You can never have enough information about selling to film festivals. Submit your questions and feedback, and let's drive the learning process forward!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Film Festival?

If you have an existing film festival, these additional resources will be of interest:

Marketing a Film Festival

Selling a Film Festival

Hoping to Start a Film Festival?

If opening a film festival is on your to-do list, these guides will help you get started:

Starting a Film Festival

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, please browse our alphabetical list marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary