When done correctly, flight instruction business lead generation is the most time-consuming part of your sales cycle.
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In today's marketplace, flight instruction businesses count on you to find them. The good news is that buying leads can enable the process required to identify high value leads throughout the industry.
Why Use Third-Party Lead Databases?
Isn't it possible to create your own lead lists without paying an outside provider? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.
You'll get higher ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new flight instruction businesses in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate flight instruction business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Leads vs. Prospects
If you've hired a quality lead list vendor, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the flight instruction business contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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