No doubt about it, meetings with prospective new customers as often as possible is the key to higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
(article continues below)
To begin with, most fraternal clubs practice careful purchasing routines. Clear messaging is essential, but that alone may not be enough unless you have a good database of prospects to call on.
SPECIAL OFFER. Wish you had a great fraternal club lead database? Purchase precision-targeted business and consumer mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
Acquire a fraternal club mailing list now.
Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of fraternal clubs. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Third-Party Lead Lists Versus Do It Yourself
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the price of generating leads using internal resources is more than the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated fraternal club contacts, it's not difficult to see why lead lists are a cost-effective alternative.
Reach Out to Your Leads Multiple Times
Businesses that experience the most success in selling to fraternal clubs typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Based on your interest in fraternal club lead databases, you may also enjoy these articles.
If you plan on starting a fraternal club, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our alphabetical directory of marketing guides below.