For most B2B companies, sales strategy is a constantly moving target. Just when you think you've found the perfect strategy, the game changes and your current strategy can no longer keep pace with the market.
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If you're planning for freight agents and brokers businesses to take the first step, you could be in for a long wait. It's time to get aggressive about identifying convertible freight agents and brokers businesses.
Multichannel Marketing Tips
Successful B2B sellers to freight agents and brokers businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to freight agents and brokers businesses. For starters, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to freight agents and brokers businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
How to Develop Freight Agents & Brokers Business Leads
Freight Agents & Brokers Business leads come from many different sources. Local business directories, online searches and trade associations are good starting points. In recent years, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the communication medium, the key to lead development is networking. As your list of freight agents and brokers business contacts grows, so does your list of likely customers.
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