No doubt about it, lead generation is the key to higher sales volumes. Without the right leads, your sales and marketing initiatives will fall flat.
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In the current economic environment, freight traffic services businesses expect vendors to locate them. Fortunately, purchasing sales leads can enable access to the industry's most attractive sales prospects.
Characteristics of High-Converting Lead Lists
Quality lead lists share several characteristics that are essential in selling to freight traffic services businesses. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to freight traffic services businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.
How to Get Quality Leads
Lead generation methods for B2B sales are extremely diverse. Customer referrals, industry contacts and other strategies are commonplace in B2B enterprises.
Although a few high value leads will get the ball rolling, you will ultimately need an ongoing source of leads that can be qualified to fit specific marketing campaigns and sales strategies. Lead lists deliver a constant supply of freight traffic services business contacts that can be sorted according to precise sellings criteria.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your business model, it might be possible to use the freight traffic services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
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