Doing business with freight and cargo transport businesses is much different than what you might expect it to be.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To keep pace with the competition, you need to develop a business model that feeds high-opportunity freight and cargo transport business leads to your sales team.
Reasons to Buy Lead Lists
Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. Time after time, lead lists result in more efficient - and more productive - sales cycles.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to freight and cargo transport businesses to cull their leads from an expansive business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of freight and cargo transport business leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers feature fast turnaround times measured in hours or less.
Lead List Dynamics
It makes sense to focus lead list generation on freight and cargo transport businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Non-Industry-Specific Lead Databases
If your marketing efforts go well beyond a single niche industry, most mailing list vendors can accommodate your needs. You can even target things like Companies In a Specific Geographic Area, Businesses That Accept Credit Cards, and other niche segments. Define the desired profile to your mailing list vendor and they can usually take it from there.
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