If you're just hoping for high volumes of Full Gospel churches to beat a path to your door, you could be in for a rude awakening.
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If you're hoping for Full Gospel churches to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of solid Full Gospel churches.
Lead List Metrics
There are several metrics that can be used to evaluate the effectiveness of Full Gospel church lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to Full Gospel churches to cull their leads from an expansive business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of Full Gospel church leads, you can't afford to to incur vendor backlogs. Good list providers respond to client requests in hours or less.
Lead Lists as a Competitive Advantage
Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to Full Gospel churches. As your competitors waste time fishing for leads in phone books, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
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