The harder your sales force works, the more conversions they will achieve. Sales organizations that are proactive about acquiring new furniture refinishing and repair equipment and supplies business prospects have a clear advantage relative to companies that adopt a more passive approach.
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Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI it's important to buy quality lists from proven list providers.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to furniture refinishing and repair equipment and supplies businesses to use a provider with an exceptionally large business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is the name of the game with lead lists. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of furniture refinishing and repair equipment and supplies business leads, you can't afford to suffer delays from your vendor. Good list providers respond to client requests in hours or less.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective furniture refinishing and repair equipment and supplies businesses more efficiently than in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new furniture refinishing and repair equipment and supplies businesses as they enter the marketplace and are religious about updating contact information. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Innovative Practices for Lead List Usage
Profitable businesses are constantly looking for innovative ways to incorporate lead lists into their selling processes.
Inter-departmental coordination and data sharing are standard practices. However, there may also be ways to integrate lead lists and technology to design powerful online sales and marketing strategies.
With the right approach, it's possible to develop lead list-based campaigns that point furniture refinishing and repair equipment and supplies business owners to a user-friendly company website or encourage them to access online content through mobile devices.
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