January 22, 2021  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Gas Equipment Service and Repair Businesses

For those who sell to gas equipment service and repair businesses, lead generation is a top priority. So what can you do if your company is unable to find high-value prospects?

Everyone knows that gas equipment service and repair business sales are all about relationships -- and the process of developing great relationships starts with solid sales leads.
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There are a limited number of gas equipment service and repair businesses in the U.S.. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can concentrate on the ones that are likely to become satisfied customers.

What Companies Sell Leads?

An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to gas equipment service and repair businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of gas equipment service and repair business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive through a third-party supplier.

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated gas equipment service and repair business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

What Else Can Lead Brokers Do For You?

Many sales lead brokers do more than just sell leads. For example, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you like, they can usually run some software to create a new list of similar companies.

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If you operate a gas equipment service and repair business, these additional resources will be of interest:

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Selling a Gas Equipment Service and Repair Business

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How to Start a Gas Equipment Service & Repair Business

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