The harder your sales force works, the more conversions they will achieve. Firms that are proactive about acquiring new gas station prospects have a clear advantage over companies that adopt a more passive approach.
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If you're planning for gas stations to take the first step, you could be in for a long wait. Instead, you need to be proactive about identifying high value gas stations.
Who Sells Gas Station Mailing Lists?
There are a lot of good gas station lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to be careful to avoid being duped by a sub-standard provider and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate gas station leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Lead Generation Tactics
Not surprisingly, gas station lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, the leads obtained from a dependable third-party vendor generally have a higher conversion rate than the ones that are acquired through in-house processes.
Collaborative Uses for Mailing Lists
If you limit the use of gas station lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. In fact, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the mailing list provider a few customers that you like, they can usually run some software to create a new list of similar companies.
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