Nowadays, gas well services businesses expect vendors to locate them. The good news is that a modest investment in lead databases can enable the process required to identify high value leads throughout the industry.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to gas well services businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead Lists: Build or Buy?

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective gas well services businesses more efficiently than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new gas well services businesses as they enter the marketplace and are religious about updating contact information. For most in-house sales units, it's impossible to match the performance of third-party list providers.

Reach Out to Your Leads Multiple Times

Successful B2B sellers to gas well services businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.