Frustrated by the level of cutthroat competition for the purchasing power of general stores these days?
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Sellers often fail to recognize that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party general store mailing lists.
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Lead List Dynamics
It makes sense to focus lead list generation on general stores that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
How Much To Pay For Lead Lists
It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Making the Most of Your Lead List Vendor's Capabilities
These days, relationships are a vital part of bottom line success. Your relationship with your lead list provider is no different than any other business relationship. By establishing a relationship with a single vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate general store contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their general store leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Where Do Lead Vendors Get Their Data?
Wondering where lead vendors get their lists? Top list providers are continually conducting extensive research to get fresh, accurate available inventory of business leads. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that sell out-of-date lead lists that are pretty worthless
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