Be warned: generating leads is somewhat more difficult than the textbooks make it out to be. Locating convertible generator parts, service, and repair business prospects needs your full focus and attention.
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Identifying good lead generation mechanisms is hard work. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are several other uses for lead lists in a B2B operation. Depending on your strategy, it might be possible to use the generator parts, service, and repair business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
The Fast Path to Sales Growth
Speed and cost are critical considerations when it comes to generating high conversion generator parts, service, and repair business leads. Although time plays a role in sales benchmarks, a hasty lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Where to Find Lead Lists
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to generator parts, service, and repair businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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