Industry-Specific Lead Databases
Mailing Lists for Geriatrics Psychiatry Practices
In some industries, there's no shortage of leads. Unfortunately, that's not true if you market to geriatrics psychiatry practices.
Everyone knows that who you know can be more important than what you know when selling to geriatrics psychiatry practices -- and the process of developing great relationships starts with solid sales leads.
Nowadays, geriatrics psychiatry practices expect vendors to locate them. The good news is that a modest investment in lead databases can enable the process required to identify high value leads throughout the industry.
Where to Find Good Geriatrics Psychiatry Practice Leads
Geriatrics Psychiatry Practice leads are generated from a broad spectrum of sources. Local business directories, online searches and trade associations are valid starting points. More recently, many businesses have also used social media sites like Twitter to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of geriatrics psychiatry practice contacts grows, your base of likely buyers increases.
Measuring Lead List ROI
There are a lot of way to measure the impact of geriatrics psychiatry practice lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
Switching to a New Lead List Vendor
Reputable lead list providers understand the importance of accurate lists. A single lapse can have a dramatic impact on your sales cycle, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new geriatrics psychiatry practices in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate geriatrics psychiatry practice leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. In some cases, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list company a few customers that you think are a good fit for your business, they can find similar leads for you.
Share this article
Additional Resources for Entrepreneurs